Diageo is the world’s leading premium drinks company - a business built on the principles and foundations laid by the giants of the industry. The success of Guinness, Smirnoff, Johnnie Walker, Tanquerayand many more led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong. Our strength lies in our scale, the geographical diversity of our business, and our desire to continuously improve our performance. With a purpose of Celebrating life, every day, everywhere, we take seriously our obligation to market our brands responsibly, and to help people make informed decisions about drinking, including choosing not to drink. Which is why we support hundreds of responsible drinking programmes around the world, programmes that we know are making a difference.
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United Spirits Limited, India’s largest alco-bev company, is a subsidiary of Diageo. Our brands include McDowell's No.1, Royal Challenge, Signature, and Antiquity among others. Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White, Smirnoff and Ciroc are also now in our portfolio in India. Our commitment to commercial success is matched by our commitment to sustainability and responsible citizenship. We focus on three key areas- help people make informed decisions about drinking, or not drinking and
support initiatives which address alcohol misuse; build thriving communities to equip people, particularly women, with skills and resources; and reduce environmental impact by making our products and business operations more environmentally sustainable.
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Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.