Common Purpose / 22 October 2024

Trust and transparency - the key to developing a positive workplace culture

A positive workplace culture- it’s something we all want, but if you’re one of the decision makers tasked with building it, it can be hard to know where to begin. Enter: trust and transparency - you’re gonna need them (trust us).

A positive workplace culture is something that many senior leaders strive to embed in their companies, but all too often, it’s easy to miss the mark. We’ve all heard the stories of organizations that paper over a less-than-desirable culture with surface-level perks, like office pool tables and a Friday drinks trolley. But what does it take to build an authentically positive workplace culture? The foundation, we’d argue, is rooted in trust and transparency, and organizations who don’t recognize this can easily find themselves in a position where they’re both losing top talent and struggling to attract new employees, as they grapple with a culture of disengagement.  Trust is so important, in fact, that a recent study found companies with high trust levels outperform companies with low trust levels by a staggering 186%!

So, how can organizations, and the decision-makers at the heart of them, promote these two key values and ultimately nurture a positive work environment as a result? Check out our tips below. 


Encourage the sharing of ideas and feedback

Creating an environment where colleagues feel not only safe to share feedback, concerns and suggestions, but encouraged to, has multiple benefits. When your team feel like their opinions matter, there’s a psychological safety, meaning you’re much more likely to have a steady stream of innovative and fresh ideas on how the organization can improve, because everyone feels empowered to contribute- not just those already in a position of influence.

The feeling of being part of something bigger than yourself (and knowing you have the ability to enact real change) is also a huge motivator, benefiting colleagues’ self-esteem and helping them to feel more connected to their work- rather than just a proverbial ‘cog’ in the machine. There are lots of ways to encourage feedback, dependent on the size and needs of your organization. For example, a monthly anonymous online feedback form could encourage employees to be honest about areas they’re unsatisfied with and suggest areas of improvement without having to be personally identified. You could also implement regular workshops or employee ‘forums’- particularly if you’re looking for real-time feedback from a large group of people. The key to receiving authentic feedback is to make sure staff are aware that their opinions matter, but without fear of negative consequences - this was echoed by the Harvard Business Review, which found that 42% of people withhold information if they feel that they have something to lose or nothing to gain.

 


Build a culture of honesty - from the top-down

Implementing a culture of honesty should really start with the C-Suite, in order to have a positive effect among the whole organization. The more forthcoming senior staff are with business information (even when it isn’t necessarily positive news), the less likely there are to be back-channel communications between staff like ‘whisper networks’, where rumours and hearsay could negatively impact culture and leave staff feeling uneasy, anxious, and distracted. Honestly and transparency, especially in difficult situations, garner respect and appreciation. At an organizational level, having staff that respect you and know you’ll communicate with them clearly and in a timely manner, undoubtedly helps nurture a positive culture by removing the layers of opacity that often cloak decision-making.    

Depending on your organization, building this culture of honesty with the C-Suite could involve increasing their visibility among staff, whether that comes in the form of an ‘open door’ policy (where appropriate) or encouraging informal relationship-building activities like monthly coffee catch ups with junior members of staff. This would mean that rather than the C-Suite only being visible when delivering big news in a formal setting, there are also opportunities to build relationships in a more relaxed environment, eroding the ‘us and them’ culture that can run counter to an ethos of transparency.


Embracing a flexible approach

As the world around us constantly changes, so too is the way we’re working. Encouraging flexibility within your organization means you’re more likely to retain staff and contribute to a positive work-life balance- and happier employees can only mean good things for an organization’s culture. After all, embracing flexibility is literally trust in action- it’s an implicit agreement between employees and employer- I trust you to perform your role, in the ways you think work best for you. Of course, flexibility looks different for everyone- and doesn’t have to just include the physical location that your employees work. It could be around time management- for example, having a flexible hours policy that allows staff with children to complete the school pick-up and drop-offs. It can also go hand-in-hand with inclusivity; for example, providing extra support for neurodiverse staff, like detailed meeting agendas to provide them with full context, or allowing them the flexibility to work in environments that aren’t too overstimulating.  Flexibility is also more likely to increase your talent pool; Flexa’s 2023 Flexible Working Report found that the number of candidates expressing an interest in flexible work have almost doubled since 2022.

We hope you found value from these tips- ‘setting the culture’ is such an important factor when it comes to driving impact in organizations, which is why we’ve dedicated a whole module to it in our latest programme offering, Lighthouse: a leadership development programme uniquely crafted to amplify the network, conversations and impact of senior leaders within and beyond their organizations.

Registrations are open now - click here to find out more.

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