Data Privacy Protection Policy

How your personal information is used by Common Purpose

This policy sets out most of your rights under the new laws.

Your information will be held by Common Purpose Charitable Trust, and all its subsidiaries and licensees, who trade as Common Purpose.

More information can be found on


How we use your personal information

This privacy notice is to let you know how Common Purpose will look after your personal information. This includes what you tell us about yourself, what we learn by having you as a participant on our programmes, and the choices you give us about what marketing you want us to send you. This notice explains how we do this, tells you about your privacy rights and how the law protects you.


Our Privacy Promise

We promise to:

  • Keep your data safe and private.
  • Never sell your data.
  • Give you ways to manage and review your marketing choices at any time.


How the law protects you

As well as our Privacy Promise, your privacy is protected by law. This section explains how that works.

The Data Protection law says that we are allowed to use personal information only if we have a valid reason to do so. This includes sharing it outside Common Purpose. The law says we must have one or more of these reasons:

  • To fulfil a contract we have with you, or
  • When it is our legal duty, or
  • When it is in our legitimate interest, or
  • When you consent to it.

A legitimate interest is when we have a business or commercial reason to use your information. But even then, it must not unfairly go against what is right and best for you. If we rely on our legitimate interests, we will tell you what that is.


Legal basis for processing data at Common Purpose

Here is a list of all the ways that we may use your personal information, and which of the reasons we rely on to do so. The law says we must have one or more of these reasons:

  • Consent: where you agree to us using your information in this way, e.g. sharing your name and job title with the other participants on your programmes
  • Contract: your personal information is processed in order to fulfil a contractual arrangement e.g. in order to send you your programme information
  • Legal obligation: where there is statutory or other legal requirement to share the information e.g. when we have to share your information for auditing purposes.
  • Legitimate interests: this means the interests of Common Purpose in managing our business to allow us to deliver our programmes in the most secure and appropriate way, e.g. to transfer your data to certain third parties such as delivery partners.

This is also where we tell you what our legitimate interests are.

Serving you as a customer

PurposeLegal basisRationale

To communicate with you about Common Purpose and our programmes

To keep you up to date about our alumni offering

To send you occasional email updates and newsletters, including the Common Purpose quarterly  Alumni Bulletin

To provide advice or guidance about our programmes

Legitimate Interests

Contractual obligation

Legal duty

Being efficient about how we fulfil our legal and contractual obligations

Keeping our records up to date, working out which of our products  and services may interest you and telling you about them

Seeking your consent when we need it to contact you

To publish your name, job title, employer organization and programme attended as part of our  promotional materials

To publish your contact details strictly to members of your own participant group as part of the  information distributed to participants


Business management and improvement

PurposeLegal basisRationale

To carry out statistical analysis

To share your information with third parties

To develop new ways to meet our customers’ needs and to grow our business

To develop and carry out marketing activities

To study how our customers use products and services from us and other organizations.

 Legitimate Interests


 Contractual obligations

Being efficient about how we fulfil our legal and contractual  obligations

Developing new programmes and thought leadership

Defining types of customers for new products or services

To run our business in an efficient and proper way. This includes managing our financial position,  business capability, planning, communications, corporate governance, and audit

 Legitimate interests

 Legal duty

Being efficient about how we fulfil our legal and contractual  obligations

Complying with rules and guidance from regulators

To exercise our rights set out in agreements or contracts.

 Contractual Obligation


Managing our operations

PurposeLegal basisRationale

To manage our relationship with you or your business

To make and manage supplier payments

To manage fees, charges and interest due on customer accounts

To collect and recover money that is owed to us

To deliver our programmes

 Legitimate Interests


 Contractual obligation

 Legal duty

Being efficient about how we fulfil our legal and contractual  obligations

Complying with rules and guidance from regulators

Manage security and risk

PurposeLegal basisRationale

To manage risk for us and our customers

To obey laws and regulations that apply to us

To respond to complaints and seek to resolve them

 Legal duty

 Fulfilling contracts

 Legitimate Interests

Being efficient about how we fulfil our legal and contractual  obligations


Types of personal information

We use different types of personal information, and group them together like this.


Contact information 

Your name, contact details, including e.g. your email and phone number.

Background  information

This includes background information about you and your work and profession, including your professional background, nationality, biography and social  media accounts.

Billing details

Details about your fees and payments to and from you.

Personal  arrangements

Information about specific accessibility requirements or dietary requirements you would like us to be aware of.

Programme  information

Details about any programmes or events you have attended or will attend in the future.


What we learn about you from letters and emails you write to us, and conversations between us.


Any permissions, consents or preferences that you give us. This includes for example how you want us to contact you, whether you have opted into receiving  central communications.


We use Formstack to create our online forms such as Application, Contact Us and brochure download forms. When you submit a form the following information is captured:

  • the date and time the form was submitted
  • the browser and operating system for the device used
  • the IP address and approximate location from which the form was submitted


Where we collect personal information from

We may collect personal information about you (or your business) from other companies within the Common Purpose Group and from these sources:

Data you give to us:

  • When you apply for our programmes
  • When you talk to us on the phone or in person
  • When you use our websites
  • When you give us your business card
  • In emails and letters
  • In participants surveys


Data we collect when you use our services:

This includes the amount, frequency, type, location, origin and recipients:

  • Payment and transaction data.
  • Profile and usage data. This includes the profile you create on our websites to access blended learning content. It also includes other data about how you use those services. We gather this data from devices you use to connect to those services, such as computers and mobile phones, using cookies and other internet tracking software.


Data from third parties we work with:

  • Companies that introduce you to us
  • Our Partners
  • Financial advisers
  • Insurers
  • Social networks
  • Fraud prevention agencies
  • Payroll service providers
  • Pensions Providers
  • Statutory, regulatory or government agencies (such as HMRC and Companies House)
  • Agents working on our behalf


Who we share your personal information with

We may share your personal information with companies within the Common Purpose Group, and our partners

If we do share your personal information with your partners, we will only share your data with the relevant partner to your particular programme, and we will inform you of this at the time of applying to one of our programmes. We will also ensure that the partner in question is compliant with the latest data protection legislation.


If you choose not to give personal information

We may need to collect personal information by law, or under the terms of a contract we have with you as a client of ours.

If you choose not to give us this personal information, it may delay or prevent us from meeting our obligations. It could mean that we cannot provide the service you have bought from us.

Any data collection that is optional will be made clear at the point of collection.


How long we keep your personal information

We will keep your personal information for as long as you are a participant on a Common Purpose programme.

After you become an alumnus, we will keep your data for the purposes previously outlined, or if we cannot delete it for legal, regulatory or technical reasons.

If you are not a current participant or alumnus of Common Purpose, we will keep your records for 3 years, for the purposes previously outlined, or if we cannot delete it for legal, regulatory or technical reasons.

We will always make sure that your privacy is protected and only use it for those purposes.


How to get a copy of your personal information

You can access the personal information we hold on you by emailing us at or writing to us at this address:

Common Purpose
Data Protection Team
38 Artillery Lane
London, E1 7LS
United Kingdom


Letting us know if your personal information is incorrect

You have the right to question any information we have about you that you think is wrong or incomplete. Please contact us if you want to do this.

If you do, we will take reasonable steps to check its accuracy and correct it.


What if you want us to stop using your personal information?

You have the right to object to our use of your personal information, or to ask us to delete, remove, or stop using your personal information if there is no need for us to keep it. This is known as the ‘right to object’ and ‘right to erasure’, or the ‘right to be forgotten’.

There may be legal or other official reasons why we need to keep or use your data. Please tell us if you think that we should not be using it.

We may sometimes be able to restrict the use of your data. This means that it can only be used for certain things, such as legal claims or to exercise legal rights. In this situation, we would not use or share your information in other ways while it is restricted.

If you want to object to how we use your data, or ask us to delete it or restrict how we use it or, please contact us.


How to withdraw your consent

You can withdraw your consent at any time. Please contact us if you want to do so.
If you withdraw your consent, we may not be able to provide certain products or services to you. If this is so, we will tell you.


How to complain

Please let us know if you are unhappy with how we have used your personal information. You can do this by contacting us on
You also have the right to complain to the Information Commissioner’s Office. Find out on their website how to report a concern.


Data transfers out of the EEA

Common Purpose and other organisations we share data with for these purposes may send personal information to countries outside the European Economic Area (‘EEA’). When we do, there will be a contract in place to make sure the recipient protects the data to the same standard as the EEA. This may include following international frameworks for making data sharing secure.


What are your rights

You are entitled to request the following from Common Purpose. These are called your Data Subject Rights and there is more information on these on the Information Commissioners website

  • Right of access – to request access to your personal information and information about how we process it
  • Right to rectification – to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
  • Right to erasure (also known as the Right to be Forgotten) – to have your personal information erased.
  • Right to restriction of processing – to restrict processing of your personal information
  • Right to data portability - to electronically move, copy or transfer your personal information in a standard form
  • Right to object - to object to processing of your personal information
  • Rights with regards to automated individual decision making, including profiling –rights relating to automated decision making, including profiling

If you have any general questions about your rights or want to exercise your rights please contact