Diversity in Leadership

Is your D&I strategy actually working?

For over 30 years Common Purpose has worked tirelessly to promote diversity in leadership – in organizations and in society. Discover how our proven, practical approach enables organizations in the UK to support the development of leaders from Black, Asian and Minority Ethnic backgrounds and genuinely deliver on Diversity and Inclusion initiatives. 

Download our free brochure to hear from some of the organizations we have supported and discover how we can work with you.

Why work with Common Purpose?

Invest in diverse talent

Invest in diverse talent

Develop the skills leaders need to progress to, and thrive in, senior roles

Create an inclusive culture

Create an inclusive culture

It's time to go beyond inclusive thinking, and turn this into meaningful behaviour change

Support diverse leaders in society

Support diverse leaders in society

Join other socially-conscious organizations who are supporting the leadership potential of underrepresented groups in our communities

Samantha Pattman, Sponsorship Manager, Baillie Gifford

"Common Purpose’s track record in widening leadership to a more diverse audience is unparalleled"

Download our brochure

Download our free brochure to hear from some of the organizations we have supported and discover how we can work with you.

Find out how Common Purpose can help you meet your goals with our wide range of experiential programmes, real-time online learning, in-house workshops, social impact programmes and bespoke programmes.

Dal Babu, Former Borough Commander, Metropolitan Police; NHS Non-Executive Director and Chair of the Seacole Group, the network of Black and Minority Ethnic Non-Executive Directors in the NHS

"Common Purpose championed diversity within leadership long before it was valued by businesses and institutions. By recognizing the need for – and supporting – leaders from many different backgrounds, they were not just years ahead – they were decades ahead. My Common Purpose programme made me more confident in my abilities and gave me the partnership-working skills I needed to be successful in my role as Borough Commander. It’s the best leadership course I’ve ever done in my life."


We develop inclusive leaders who can build diverse, agile, resilient teams. Of all leaders who completed Common Purpose programmes last year:


work better with people who are different from them


can better adjust their behaviour in culturally diverse situations


are more confident leading a diverse team

Many organizations recognize their D&I work could be more more effective.* 

  • D&I is a priority area for 76% of organizations, but 33% still feel diversity is a barrier to employee progression

  • Only 5% of D&I programmes reach full maturity

  • Only 25% of D&I programmes focus on embedding inclusive behaviours

*Taken from the PwC Global Diversity & Inclusion Survey – a multi-year, global, cross-industry survey that explores what D&I programmes organizations have in place, and the impact they are having on employee experience. 

Common Purpose offers a proven, viable proposition for organizations who are serious about investing in the leadership potential of historically marginalized groups.

Our unique approach to leadership development focuses on supporting leaders to cross boundaries – of culture, sector, background and belief – and helps organizations and communities remove barriers to diversity by developing more inclusive cultures. Organizations turn to Common Purpose to grow and develop their talent pool because we focus on the skills and experiences that leaders need to progress to – and thrive in – more senior roles.

Sharon Watson, CEO and Principal, Northern School of Contemporary Dance

"Too often, D&I initiatives promise the earth and don't deliver. Whereas Common Purpose's approach is genuinely transformational, especially for emerging leaders who come from diverse backgrounds. A real strength when seeking evidence and purpose in the work we do, in an ever changing world."

Find out more

If you would like to explore how we can support leaders from minority ethnic backgrounds – in your organization or in wider society – get in touch.