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Application Criteria

We are looking for

  • Senior leaders, currently in or identified for executive roles in future
  • Works for a registered non-profit
  • In roles that require them to accelerate their ability to influence inside and outside their organizations
  • With a track record of innovation, embraces change, and want to transform their team, organization and community
  • Are able to fully commit to all parts of the American Express Leadership Academy including attendance at the in-person Academy, online sessions, engagement with peers, and commitment to being active in the community of Resilient Changemakers we are striving to develop.

We actively encourage applications from people of all faiths, races, gender identities, sexual orientations, economic circumstances, and backgrounds, as well as those from disabled communities.

Size of organization

If you require adjustments to take part in the recruitment process or to participate in the programme due to a disability, neurodiversity, caring responsibilities, or any other reason, please provide details here or contact deborah.mcgrath@commonpurpose.org at Common Purpose to discuss further.

We aim to make our programmes accessible to all, including for those who have a disability or face significant challenges due to health, well-being or personal circumstances.

About you

Will you fully commit to the Academy, including all pre-work, attending the in-person Academy and any virtual sessions as well as participating in all follow-up activities?
Have you received coaching in the past five years?
To be included in your submission:

Supporting reference:  

Please provide your line manager’s details.

Data Protection – using your data

If accepted as a participant on to the American Express Academy, your data may be stored and used to send you information relating to your Academy and to request feedback. 

To see the full Privacy and Data Protection Policy, please visit http://commonpurpose.org/privacy-data-protection-policy

During the programme 

We may publish your name and contact details strictly to members of your own participant group as part of any materials distributed to participants. If you do not opt in, your name and contact details will not appear on any Academy information shared with your fellow participants. 

Your name and contact details will also need to be shared with our partner providers (360 feedback survey, coaching). If you do not opt in, it will preclude you from participating in these elements of the programme. 

I am happy for Common Purpose to share my information with participants of my programme
I am happy for Common Purpose to share my information with the third party providers of my Academy

After the programme 

Participants successfully completing the programme gain access to a worldwide network of Common Purpose and American Express Leadership Academy alums. You can opt in to receive Common Purpose’s alumni-only emails. You will be sent occasional email newsletters with the latest news, articles, exclusive alumni webinars and more.

I am happy for Common Purpose to send me alumni communications

Photography & Filming

If accepted onto the programme, Common Purpose will take video footage and images for the purpose of publicity, online promotion and social media content.

I grant Common Purpose the right to take video footage and stills pictures of me at the American Express Leadership Academy, and to use the Materials, without restriction as to changes or alterations, for any and all purposes (including, without limitation, trade, advertising, social media and publicity purposes) at any time, in perpetuity, in any and all media now known and hereafter devised, by any and all means of delivery.

I also grant Common Purpose approval to share Materials with third-parties associated with the Academy for further promotion of the Academy and their services.

I agree that the Materials or any proposed use thereof by Common Purpose does not need to be submitted to me for review or approval.

Consent for American Express to Process Your Personal Data 

I consent to American Express Services Europe Ltd (“Amex”) using my personal data, including photographs and/or video recordings of me, for the purposes of administering and promoting the Leadership Academy. These images may be used in print and digital formats, including on social media platforms. I understand that some images or recordings may be kept permanently once they are published and may be kept as an archive. 

Amex is committed to processing information in accordance with the UK General Data Protection Regulation (GDPR). The personal data collected on this form will be held securely and used for the purposes described.  You have the right to request to see a copy of the data Amex holds about you and to request corrections or deletions of the information if it’s no longer required. You can ask Amex to stop using your images at any time, in which case, it will not be used in future publications but may continue to appear in publications already in circulation.  Please contact our DPO at amexukdpo@aexp.com if you would like to exercise these rights or have additional questions. If Amex receives a complaint from you, it will try to resolve it as soon as possible and no later than 30 days. If Amex can’t meet that deadline, it will respond in writing explaining the cause of delay and provide an expected time for the response.  You may also contact the Information Commissioner’s Office directly.  For additional information about Amex’s privacy practices, please visit the American Express Privacy Centre.

I consent to American Express Services Europe Ltd (“Amex”) using my personal data, including photographs and/or video recordings of me, for the purposes of administering and promoting the Leadership Academy.

Terms and conditions

I confirm that in signing this application I have read and understood the terms and conditions.

I understand that I have a commitment to attend the programme and that failure to do so may jeopardise my ability to graduate from the programme.

In addition to the options above, I consent for the personal data I have provided in this application form to be shared with Common Purpose, American Express Services Europe Ltd (“Amex”) and any relevant third party for the express purpose of administering the application process, and understand that my application cannot be processed without this consent.

I have read and agree with these terms and conditions and with the statements above

Common Purpose is the data controller for the purposes of the EU General Data Protection Regulation 2018.


Except in connection with the activities described above or where required to do so by law, we will not disclose your data to third parties without your consent. Common Purpose takes all reasonable precautions to prevent the loss, misuse or alteration of your data. If you have queries relating to the use of your data, please email info@commonpurpose.org

*This site is managed by Common Purpose, not American Express. Information entered will be subject to Common Purpose privacy policy and terms .