Common Purpose

Common Purpose Profile is our two-day immersion programme for senior leaders who want to 'lift the lid' on Dublin, discover how it really works and how to influence change.

Profile is a fast-paced programme for leaders who want a briefing on Dublin. Participants use it as an introduction or an update. They are briefed on the important trends, key institutions and main players locally and hear firsthand from some of the leaders who are tackling local issues.

The broad range of leaders who attend Profile bring to the course their very diverse perspectives, which adds to the briefing.

Jonathan Lowe, Head of Business Investment, East Midlands Development Agency

"I went into the Profile programme expecting a simple 'refresher'. How wrong I was! I learnt a huge amount about the issues, challenges and successes of the city, and particularly how the various projects planned for the city complement each other, most of which was new to me. We heard from a wide range of excellent speakers, had some lively debates over the two days, and I came away feeling very positive about the city.'

Who is it for?

Profile is for leaders who need to build a rapid understanding of Dublin, as an introduction or an update.

The programme is ideal for leaders who need to:

  • gain an overview of the city
  • broaden and deepen their knowledge of the city
  • get a fresh perspective on the city
  • increase their knowledge of the organisations operating in the city
  • integrate faster to contribute to success.

Why Common Purpose Profile?

As with all of our open programmes, the participant group on Profile is deliberately diverse in terms of background, experience, sector, outlook and approach. Participants share and challenge each other and discover that this breadth of perspective provides a key strength of the programme.

Participants will learn to:

  • adapt fast in new places
  • challenge preconceptions about the place where they live or work
  • see things from an angle they may not have appreciated
  • make connections with stakeholders across sectors they may not have previously considered.

Sean Mullan, Founder, Third Space

“Before Common Purpose I would have thought in terms of my sector, what I was involved in, how that worked … Now when I sit down with someone from a different sector, my idea is how can we find a way of collaborating that’s mutually beneficial, that ultimately benefits the city.”

Programme Format and Location


Across the two-day programme, participants take part in a series of briefings, conversations, visits and debates. Participants travel to different venues and places around Dublin.


Profile is run in Dublin and in some international locations.

Organizations that operate regionally or nationally can arrange a customised package of Profiles, so that their leaders can go on a series of Profiles in different parts of Ireland.

For more information and to obtain an application form for the programme, contact the Common Purpose team.

Impact on Senior Leaders  

Donut Chart

90% of senior leaders say our programmes have helped them develop as leaders
91% say they are better able to Lead Beyond Authority
91% say they have clarified their purpose
87% say they have grown their Cultural Intelligence

Donut Chart

92% of senior leaders say our programmes have helped them gain broader networks 
92% say they are better able to build relationships 
93% say their ability to spot connections has improved 
90% say they are better able to work in collaboration

Donut Chart

89% of senior leaders say our programmes have helped them make better decisions 
88% say they are better able to thrive in complexity
90% say they are better able to widen context
90% say their ability to confront bias has improved

Donut Chart

90% of senior leaders say our programmes enable them to drive bold innovation
87% say they are able to think the unthinkable
91% say they are better able to leverage diversity
92% say their ability to move to action has improved

Applying to the programme

How to apply

To receive an application form please contact the Dublin team on (01) 872 9322 or email or complete an online version using the 'Apply' button on this page.

For more information about the overall application process or for general questions, please get in touch using the online enquiries form.

What is the cost to attend Profile?

The programme fee is €1,500.

Bursaries and financial assistance

If you cannot pay the full fee, please do not be deterred from applying. There are a number of bursary places provided on every Common Purpose programme for participants who are genuinely unable to meet the full fee. If you would like to be considered for a bursary, please fill in the section of the application form for bursary candidates. For guidance or information, please contact us.

Everyone who has completed a Common Purpose programme will be offered a 20% reduction on the fee of any future courses they attend. Please notify us in your programme application if you wish to apply for this reduction.

Rory O’Toole, Director of Schools, Kildare and Wicklow Education and Training Board

“Overall, Inspiring! Excellent opportunity to meet with leaders from many different backgrounds; not possible without the Common Purpose team”.