Here at Common Purpose, we're all very excited about Julia Middleton's new book Cultural Intelligence. A great starting point for beginning the journey to develop your own Cultural Intelligence is by experiencing a culture's cuisine.
As part of a promotion for the Sydney International Food Festival, the advertising agency WHYBIN\TBWAused national food to design that county's flag.
Is your own country missing from these dishes? What would your perfect country flag taste like?
Japan: Tuna and rice
Brazil: Banana leaf, limes, pineapple, passion fruit
Spain: Chorizo and Rice
Switzerland: Charcuteries and Emmental
China: Pittaya/dragon fruit and star fruit
France: Blue cheese, brie, grapes
India: Curries, rice, pappadum wafer
Greece: Olives and feta cheese
Indonesia: Spicy curries and rice (Sambal)
Italy: Basil, pasta, tomatoes
Lebanon: Lavash, fattoush, herb spring
Australia: Meat pie, sauce
South Korea: Kimbap and sauces
Thailand: Sweet chilli sauce, shredded coconut, blue swimmer crab
Turkey: Turkish Delight (Lokum)
United Kingdom: Scone, cream, jams
Vietnam: Rambutan, lychee and starfruit
United States: Hot dogs, ketchup, and mustard
Credits
Client: Sydney International Food Festival
Advertising Agency: WHYBIN\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty
