Here at Common Purpose, we're all very excited about Julia Middleton's new book Cultural Intelligence. A great starting point for beginning the journey to develop your own Cultural Intelligence is by experiencing a culture's cuisine.

As part of a promotion for the Sydney International Food Festival, the advertising agency WHYBIN\TBWAused national food to design that county's flag.

Is your own country missing from these dishes? What would your perfect country flag taste like?

Japan: Tuna and rice


Brazil: Banana leaf, limes, pineapple, passion fruit


Spain: Chorizo and Rice


Switzerland: Charcuteries and Emmental


China: Pittaya/dragon fruit and star fruit

France: Blue cheese, brie, grapes


India: Curries, rice, pappadum wafer


Greece: Olives and feta cheese

Indonesia: Spicy curries and rice (Sambal)

 Italy: Basil, pasta, tomatoes

Lebanon: Lavash, fattoush, herb spring

Australia: Meat pie, sauce

South Korea: Kimbap and sauces

Thailand: Sweet chilli sauce, shredded coconut, blue swimmer crab

Turkey: Turkish Delight (Lokum)


United Kingdom: Scone, cream, jams


Vietnam: Rambutan, lychee and starfruit


United States: Hot dogs, ketchup, and mustard

Client: Sydney International Food Festival
Advertising Agency: WHYBIN\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty