In this provocative new book, Julia Middleton argues that, in the future, they will increasingly promote for CQ: Cultural Intelligence. Which she defines as "the ability to cross divides and thrive in multiple cultures".

Right now, vast amounts of time and money are being invested all round the world in building global brands and organizations. But where are the global leaders who will lead them? Leaders who can cross cultural boundaries: between east and west, and north and south; between faiths and beliefs; between public, private and voluntary sectors; and between the generations?

All royalties from the book go to Common Purpose.