James Campbell is currently Chief Executive Officer and President of Rockwell Diamonds Inc. Prior to this he was Vice President - New Business for Lucara Diamond Corp, following Lucara's acquisition of African Diamonds plc, where he was Managing Director for four years.
Preceding this, James was with De Beers for over twenty years, culminating in being General Manager responsible for advanced exploration and resource delivery in the Global Mining and Exploration group. During his career with De Beers, he also led a number of diamond exploration and evaluation programmes and small-scale mine development as well as being involved in corporate and strategic management and being Nicky Oppenheimer's Personal Assistant.
James holds a degree in Mining & Exploration Geology from the Royal School of Mines (Imperial College, London University) and an MBA with distinction from Durham University. James is a Fellow of the Institute of Mining, Metallurgy & Materials, Chartered Engineer (UK), Chartered Scientist (UK), a Professional Natural Scientist (RSA) and a member of the Institute of Directors of South Africa. He is also a director of Bugeco sa, Swala Resources Inc and Stellar Diamonds plc.
As part of James' social commitment to South Africa, he serves as vice chairman of the South African Ballet Theatre ('SABT'), chairman of the South African Ballet Theatre Trust ('SABTT') as well as chairman of Common Purpose South Africa. He is also a licensed Lay Minister in the Anglican Church of South Africa and an accomplished Ballroom and Latin American dancer. James lives in Irene with his wife, who is a ballet and ballroom dancing teacher, and two university going daughters.