Itijah - for future leaders in Europe and the Arab world

Itijah Banner Sep 2012

What is Itijah?

Itijah, meaning "direction" in Arabic, is part of a series of Ventures run by Common Purpose that will expand, enrich and energise relations between European and Arab cities. It will bring together leaders from Europe and the Arab world to learn and work together in a fresh and exciting way, and as a result develop innovative approaches to new - and old - problems.

The inaugural Itijah Venture took place in Abu Dhabi, in partnership with the Emirates Foundation, in April 2012.

The next Itijah Venture will take place in Amman, Jordan, from 4- 7 February 2013 which will draw together leaders from:

Alexandria       Benghazi       Frankfurt      London
Amman           Budapest       Istanbul  
Amsterdam      Dubai           Jeddah

"There is tremendous untapped potential amongst the young population of the Arab world, and infinite opportunities to develop leaders who can lead collaboratively and internationally. Developing the skills of emerging leaders now will be one of the most effective ways of channelling their energy into building strong and supportive societies."

Sir Graham Boyce, Chairman, MEC International

How will it work?

The Itijah Advisory Group, consisting of experienced and successful leaders from the participating cities, will identify a compelling challenge that is common to both regions.

50 leaders (approximately five from each major city) will gather for four days to address this challenge. They will explore the context of the challenge in greater detail before working up ideas (whether big or small) to feed back to the Advisory group.

Following the four days, participants will continue to work up some of their ideas further to produce a report that can be presented to policy makers, journalists and academics.

 

For more information about Itijah and how you can get involved, contact us.

How can I get involved?

 

Compelling issues to be tackled by the Itijah participants

What is The Challenge?

On each Itijah Venture, participants are presented with a challenge to explore that is shared by all the cities involved. Each year a different challenge will be selected for that year's participants to investigate.

The challenge will be set by the Itijah Advisory Group in advance of the event and must be:

  • A compelling issue for leaders that is common to both Europe and the Arab world.
  • Significant and wide-reaching in its impact but contained in its focus to ensure the participant group can explore and present feasible and meaningful solutions.

During the four day event, participants will investigate the challenge locally, and work together to come up with ideas and recommendations.

The challenge for participants on the second Itijah Venture will be:

As water becomes increasingly scarce the importance of how it is managed grows exponentially. What innovative solutions can be developed to create a balanced ecosystem within cities that would lead to a 40% increase in effective water management by 2030?

Read the report from the very first Venture, Dishaa for leaders from the UK and India:

Find out what challenges previous Venture participants have tackled

Expand, enhance and enrich European and Arab relations

What might I do through Itijah?

Meet, interview and debate with a range of leaders, all operating in very different contexts, to find out how they lead and what can be learnt from them. Develop your leadership skills and explore the context of the challenge and country relations in greater detail.

Read a blog from a recent Dishaa Venture participant on her experience in India.

What are the outcomes for participants?

Ventures help participants to:

  • Grow as leaders by exposing them to people who lead differently
  • Broaden and deepen their knowledge by showing them how another country and culture works
  • Develop their cross cultural awareness by throwing them into a difficult task, with a very diverse group, under pressure
  • Build new networks by giving them access to participants and contributors they might otherwise never meet
  • Stretch their analytical and creative skills by exposing them to a new approach to innovation
  • Develop their influencing skills by putting them in front of senior decision makers to present their findings.

When and how much?

The second Itijah Venture will take place in February 2013. Fees are as follows:

  • EUR 3,000 plus local taxes for participants from Europe
  • GBP 2,650 plus local taxes for participants from Arab world
  • GBP 2,650 plus local taxes for participants from UK

The fee will include all accommodation, food, materials and transportation for the duration of the four days. Please note that flights are NOT included.

Scholarships

Applicants who cannot pay the full fee should not be deterred from applying.

There are a few part-scholarship places available for applicants who can demonstrate a clear need for financial assistance and who are unable to meet the full fee.

Requests for scholarships can be made via the application form but if you would like to discuss this further then please contact the Itijah team in confidence.

How do I apply for Itijah?

Complete an application form today!

Applications are invited from exceptional leaders in the mid stages of their careers. You will be a skilled practitioner in your field, and keen to develop as you move towards even more senior roles within your organisations or sectors.

The course will be administered and delivered in English so participants need to be able to converse comfortably in this language.

Applicants will need to demonstrate:

  • A growing record of leadership achievement and experience
  • Ability to work with a multidisciplinary group to solve complex problems
  • Commitment to engage with wider society/public life
  • Interest in the European and Arab dimension of the network

All applications will be sent to the Itijah Advisory Group, who will review the forms. Some applicants may be invited to interview.

The closing date for applications is 9 January 2013

About the participants

Participants will be skilled and respected practitioners in their fields, and looking to effect change both in their organisations and wider society.

They will be high achievers and recognised as those who will rapidly progress to even more senior roles, for example, an entrepreneur looking to expand their business internationally, the director of a medium or large team in a big multinational organisation, a fast-tracked government employee working across departments and looking to head up their first big team, a senior research fellow at a university, a consultant in a hospital, an acclaimed artist, or a high-flying journalist.

Read about one participants experience of the inaugural Itijah Venture in Abu Dhabi April 2012

Find out what challenges previous Venture participants have tackled

The Itijah Venture has lead to the creation of the following new innovative ideas to combat water scarcity;

Itijah Amman February 2013

  • i-tap/i-shower

The i-tap/i-shower concept is a simple technical tool to help with water conservation.  The system itself is a water saving technique that shows tap/shower/water consumption in terms of litres used as well as the cost implications associated with that consumption. The prototype calls for an installed sensor to read the flow of water through your taps and shower, which will be highlighted to a screen. This screen will also provide the cost implications based on your current usage levels

The sensor itself is not a new concept, however sourcing and analysing data in real time and highlighting the cost implications to the consumer directly is the new element. This new model believes that data and information is what will create behaviour change at the individual level. The new software will gather data and provide statistics relating to average consumption trends with a particular focus on the cost implications. This cost element will be projected on the new i-tap/shower screen.

The working group are also considering creating an application for smart phones that will demonstrate these factors, linked to the main consumption point. The conceptual idea is that Government can then use this new data to target policies/regulations/incentives based on the type of usage per household.

The system will be programmed with averages, relating to specific households and industries with the possibility of discounts on consumer/industrial bills if your usage is within certain limits. One of the key aims is looking to educate children to be within city specific limits.

This solution could also be applicable to gardening/commercial solutions by again relating consumption to a more incentivised process that would lead to savings, awareness raising and innovating to cost.

A trial scheme can be implemented in hotels to track consumption before scaling the project towards a household level.

  • Oasis

The Oasis concept is a locally situated waste water treatment plant developed in a community space. Community ownership is at the heart of this innovative idea, whereby it is operated by members of the local community or a local social entrepreneur.

The working group are looking to raise awareness of solutions to the waste water problem and create an example that can be up-scaled into other locations.

The water treatment plant itself will have benefits at a local community level, it will recycle water on a household level, or also look to drive behaviour change on a public institutional level i.e. schools &hospitals.

This concept essentially will explore the possibility of using waste water as an input (closed cycle) into the process. Oasis wants to make water re-use more central to the community rather than flushing it away into the sewage system. If the system is closed and as a community you are dependent on certain access restrictions you will become more aware of your consumption needs. Surplus can also be used to create green urban spaces by developing a system of pipes to create a diverted community interaction with nature. All of which will be in the vicinity of the local community.

One of the key objectives is to change the idea that has been created that water is now a commodity, and move individual thinking back towards it being a natural resource. This is a sustainable model designed to benefit future generations, especially as it develops a sense of local ownerships to a global challenge.

Locally situated water purification system can add benefit for local communities to support green spaces and natural recreation space

In terms of piloting the idea the Oasis working group are currently looking at using the outflow of water from local mosques and transforming this into an input of water i.e. for gardens, with the first pilot planned for Amman.

A market study is being prepared at present looking to identify key stakeholders, some of which will include local community members and experts in water issues at both local and international levels 

  • CWI

The key issues surrounding the issue of water scarcity are awareness, growing finance, and lack of viable infrastructure. There are numerous organisations donating money with the overall aim of solving these issues, however there is no clear ownership of these varying and competing projects. CWI has been created as a Clean Water Investment fund to address the lack of synergy evident amongst international water organisational projects.

CWI will act as a responsible, sustainable social invest fund, with an overall aim of solving water access issues for all. Investments will always be sustainable, however  the group will also eb looking to create finance. This will provide an opportunity for SME's to invest in water solutions, which has not been achieved on a large scale in the past. projects.

CWI will develop a social venture capital fund that will look to attract investment from multiple sources, both conventional (water based) and non conventional. Through focusing on worldwide social impact investors and crowd sourcing opportunities CWI will gain access to a wealth of knowledge and experience of individuals tasked with creating long lasting social impact at a global level.

CWI will look to find innovative opportunities for investment using an entrepreneurial mechanism. There are certain investment criteria in place will be endeavour to create the appropriate investment funds such as;

  • Investment needs to be financially viable
  • Investment needs to be in the field of water/innovation/sustainable from an environmental point of view
  • New investments must be replicable across nations

It will therefore also be developed as a percentage scheme, whereby an investment will lead to a percentage in return. The management company will also hold a share in the investment.

The original pilot will take place in Jordan, as the idea was developed in the region with a particular focus on exploring new technologies, such as nano-technology (initial pilot). CWI will endeavour to connect knowledge and test ideas to be replicable across countries.

This new initiative is looking to invite everyone that was part of the Itijah Venture to participate in this investment model. An offer has been made to the wider Itijah group to contribute £1,000 per person if they would like to invest and contribute as a founding member of the organisation.

  • Water Wars

Water wars is an online game designed to highlight the issue of water scarcity worldwide. it is linked to local countries. this working group are aiming to tap into the gaming community to enthuse them on water issues. They also hope to introduce an element of charity into gaming by providing a donation option. The idea will help to build a strategy and vision around water in the youth sector.

As water is a global issue the game will segment countries based on their water resourcing levels. Pooper water countries have more levels, such as rainwater collection, closing leakages, waste water plant etc. All the ideas stemming from Itijah will become a level. Each level will hold facts on the country in which you are playing.  

This will be the first English/Arabic game of its type (water). Water will be the initiator and the concept will develop from there. A sustainability tool for local NGO's.

The working group are looking at developing connections with iPark and EDARMA in Jordan initially to start scaling the new game.

  • Blue School

This is an innovative approach aimed at creating a "Blue School" which will include water issues in the school's curriculum and also possibly developing an innovative resource centre, to which other schools could send their students. All of the school's water practices will be water sustainable. The working group are proposing to educate youth on water saving initiatives through imbedding these ideas at an early stage.

The green school idea is in use in other areas however concentrating on one specific issue, such as water, has not been done as yet. Trialing this will educate and help focus the younger generation, which will speed up the process of changing individual behaviour in respect of water issues.

The group will be talking to existing schools initially to see can they implement some of the other groups' ideas into practice in a school curriculum.  They need to also look at what avenues can used to bring water scarcity issues to school goers i.e. animation, experiencing water scarcity, puppet shows, photography competitions etc.  

The group are proposing to develop a link with EDARMA who have existing programmes for youth and university funds that try to raise money for Jordanian specific projects through their micro financing institute. An analysis of existing curriculum for schools and universities will also be undertaken in its initial phasing.

Meet the Itijah Advisory Group and the Common Purpose team

Our staff

Itijah is run by Common Purpose, drawing on our experience of running local leadership courses in 12 countries around the world.

 

Picture of Adirupa Sengupta

Adirupa Sengupta
Chief Executive, Common Purpose UK

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Karen Mackley
Business Development Director

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Amy Ritman
Senior Course Director (currently on maternity leave)

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David O'Connor
Senior Course Manager

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Tom Brind
Senior Course Director

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Emma Tidmarsh
PA to CEO, Common Purpose UK

The Itijah Advisory Group

Itijah's leadership team will include an Advisory Group of senior level leaders with expertise in the public, government, private, cultural and not-for-profit sectors in Europe and the Arab world.

The responsibility of the Advisory Group is to provide strategic direction on the challenge for Itijah participants, oversee the governance and administration of the application process and determine the challenge set for participants in Itijah year-on-year.

 

Picture of Sir Graham Boyce

Sir Graham Boyce
Chairman, MEC International

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Samer Asfour
Director of Government Sector for Emerging Markets, and Director of Thought Leadership & Research, PwC

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Sana Bardawil
Regional Communications Director Middle East & North Africa Shell

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Attila Bodnar
Co-Founder and Executive Vice President of Business-Development, Organica Water

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Tony Bury
Founder and Trustee, Mowgli Foundation

Picture of Alfonso Di Ianni

Alfonso Di Ianni
Senior Vice President, European Enlargement and Commonwealth of Independent States Region, Oracle

Picture of Prof Dr Mahmud Erol Kilic

Prof Dr Mahmud Erol Kilic
Professor, Marmara University

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Simon MJ Leary
Partner Middle East Health Industries Leader, PwC

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Amina M. B. Megheirbi
President of Board, Attawasul Association

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Khuloud Al Nowais
Director of Projects, Emirates Foundation

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Duncan Pickering
Abu Dhabi Office Managing Partner, DLA Piper

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Professor Dame Nancy J Rothwell
President and Vice-Chancellor, The University of Manchester

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Murat Unal
Founder and Executive Board Member, Funds@Work

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Paul Walton
Head of Executive Office, Anna Lindh Foundation

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Tracee White
VP Talent Management, DP World

 

 

Arab and European companies have come together to sponsor Itijah

Below are the sponsors to date - more will be added soon. If you or your organisation would like to sponsor any element of Itijah then please do contact us.

PWC

PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 163,000 people in 151 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See www.pwc.com for more information.

 

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Paul Newman was committed to helping make the world a better place. To carry on his philanthropic legacy, Newman's Own Foundation turns all net profits and royalties from the sale of Newman's Own products into charitable donations. To date, Paul Newman and Newman's Own Foundation have given over $325 million to thousands of charities around the world. For more information, visit www.newmansownfoundation.org.

 

Cisco

Cisco, (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at www.cisco.com.

Shell

Shell is one of the largest private oil and gas companies in the world. We are active in more than 90 countries worldwide, and we have 93,000 full-time employees. In the Middle East & North Africa (MENA), we have over 4,000 employees, and more than 90% of our employees are regional talents. Working hand in hand with governments and local partners, we in Shell are proud to support the 13 countries that make up the MENA region in producing and delivering the upstream and downstream aspect of oil and gas production.

Shell's relationship with the UAE dates back to 1939 as a shareholder of Petroleum Development (Trucial Coast) Ltd. Today Shell is a joint venture partner in Abu Dhabi Company for Onshore Oil Operations (ADCO) and in Abu Dhabi Gas Industries Ltd. (GASCO). Through our partnerships with ADNOC, ADCO and GASCO, we have sought to share learning from our unique global experience to add value in three key areas: technology, best practice and competency development.

In Shell, we not only look to partner with host governments and national operations, we also believe in supporting the local communities and environments in which we operate. Shell has developed a number of social development programmes in the MENA region, focusing on providing training and learning opportunities for local talents and are themed around human capital, environmental awareness and increasing road safety.

Oracle

With more than 380,000 customers-including 100 of the Fortune 100-and with deployments across a wide variety of industries in more than 145 countries around the globe, Oracle offers an optimized and fully integrated stack of business hardware and software systems.

Oracle engineers hardware and software to work together in the cloud and in your data center-from servers and storage, to database and middleware, through applications. Oracle systems:

* Provide better performance, reliability, security, and flexibility
* Lower the cost and complexity of IT implementation and management
* Deliver greater productivity, agility, and better business intelligence

For customers needing modular solutions, Oracle's open architecture and multiple operating-system options also give customers unmatched benefits from best-of-breed products in every layer of the stack, allowing them to build the best infrastructure for their enterprise. See www.oracle.com for more information about Oracle.

 

DLA Piper

 

•         Finance & Projects including Islamic Finance
•         Intellectual Property and Technology
•         Litigation & Regulatory
•         Real Estate
•         Restructuring

DLA Piper is a global law firm attracting some of the highest calibre lawyers and clients in the world. With 4,200 lawyers in 76 offices in 30 countries throughout Asia-Pacific, Africa, Europe, the Middle East and the US, we help companies do business anywhere in the world.

DLA Piper is one of the strongest full-service international legal practices in the Middle East, drawing on experience both locally and from around the globe. We have a presence in all six GCC countries; Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates as well as a group firm, DLA Matouk Bassiouny, in Egypt. We have dedicated practitioners across the following practice areas:

•         Employment, Pensions & Benefits

•         Corporate

•         Finance & Projects including Islamic Finance

•         Intellectual Property and Technology

•         Litigation & Regulatory

•         Real Estate

•         Restructuring

 

 

 

 

Emirates Foundation for Youth Development

The Emirates Foundation for Youth Development is one of the UAE's foremost philanthropic organisations. It offers financial and technical support to projects that enrich the lives of people in the Emirates, particularly in the area of youth development.

The Foundation facilitates links between commercial businesses and the public sector to devise new projects and strengthen existing nonprofit initiatives throughout the country. Its funding comes from programme-rated contributions and a capital reserve supported by the Abu Dhabi government and private companies.

Launched on April 12, 2005 by H.H Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, its Board of Directors is chaired by Sheikh Abdullah Bin Zayed Al Nahyan, Minister of Foreign Affairs.

The Emirates