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Global Marketing Executive

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Main purpose of the role

Common Purpose is looking for an aspiring marketing professional who can think globally.

The ideal candidate will be passionate about crafting messages and creating materials that transcend cultural boundaries. They will relish working with different teams, internationally, to create direct marketing campaigns that engage people and organizations around the world. They will also be a constant learner who wants to develop their core marketing skills.

As a not-for-profit social enterprise, we pride ourselves on our friendly, open work culture. We don’t like hierarchical thinking and we create opportunities for progression in response to talent and potential (not in response to how long you have worked here!) We respect work-life balance and would not ask you to work evenings or weekends as a matter of course. All we ask is that you are hard-working, enthusiastic and are willing to step up to new challenges.

Position: Global Marketing Executive

Contract Type: Full time permanent

Salary: Competitive

Team: Communications & Marketing Team

Physical Location: Bangalore, India

Overall Objectives and Person specification

The main purpose of this role is to work across the organization, globally, to ensure that our direct marketing hits its mark. You will be responsible for ensuring different teams have all the resources, insight and support they need to create rich, compelling marketing materials.

Overall Objectives

Essential qualifications, experience and competences:

  • Work across the organization, globally, to assist in the planning and execution of business proposals and other marketing materials
  • Manage and grow an internal online library of marketing resources
  • Assist in the creation of materials; this may include writing copy, creating design elements, selecting images and laying out content in a strong visual manner
  • Collect content that engages our audiences such as evidence, images, case studies and impact stories
  • Train and support staff on how to use Microsoft Word, Microsoft PowerPoint and Microsoft Publisher
  • Act as quality control: ensure all materials are accurate, effective and on-brand
  • Track the effectiveness of direct marketing across the organization in order to maximize future success
  • Assist in the creation of digital content and the management of online user journeys
  • Co-ordinate online leads to create new sales opportunities.


Person specification

Essential qualifications, experience and competences:

  • Excellent organizational skills
  • Superb written and verbal communications skills
  • Meticulous attention to detail and accuracy
  • Ability to use editorial judgement and think about
  • materials the audience point of view
  • Ability to write compelling sales content
  • An understanding of how to effectively layout marketing materials on the page
  • Experience using Microsoft Publisher, Microsoft Word and Microsoft PowerPoint to a high level
  • Strong visual eye for page layout and formatting
  • Ability to plan, prioritize and deliver competing tasks to deadlines, under pressure
  • Experience of establishing strong working relationships with colleagues from different functions, cultures and levels (both online and offline)
  • Ability to operate both independently and as part of a small team
  • An understanding of and commitment to Common Purpose’s mission, values and behaviours
  • Ability to train and coach online via Skype or other channels
  • Commitment to creating efficiency through building sustainable systems
  • The enthusiasm to learn new skills; meaning the role can grow with you


Desirable qualifications, experience and competences:

  • Experience using a Content Management System (CMS)
  • Experience managing an online library of sales materials
  • Experience using Adobe InDesign

About Common Purpose

Common Purpose is a leadership development organization that specializes in cross-boundary leadership. A not-for profit, we run programmes in over 70 cities worldwide. Founded in 1989, over 4,000 people become Common Purpose Alumni every year.