Work for us

Digital Content Manager

Can you deliver global content campaigns that inspire leaders around the world?

Apply to be our new Digital Content Editor - Bangalore, India

Main purpose of the role

Common Purpose is looking for Digital Content Manager, with international experience, who can create and deliver compelling,brand-relevant content campaigns.

The ideal candidate will have experience producing digital content that can communicate mission and beliefs to audiences in South Asia, Asia-Pacific and around the world. They will understand how to turn briefs and marketing objectives into complex campaigns that reach specific target audiences across multiple digital platforms. They will have experience working with different stakeholders to manage these campaigns every step of the way, taking responsibility for all aspects brand, tone and effectiveness. They will be outward-looking and will know how to spot new trends and work with third-parties, globally, to deliver strategies that achieve maximum impact.

Common Purpose is a not-for-profit leadership development organization. Our objective is to develop leaders who can cross boundaries. This role is the perfect opportunity for an experienced marketing professional who wants to create positive impact in South Asia, Asia-Pacific and across the world.

Position: Digital Content Manager 

Contract Type: Full time permanent

Salary: Competitive

Team: Communications & Marketing Team

Physical Location: Bangalore, India


Overall Objectives and Person specification

The main purpose of this role is to reach global audiences by producing exceptional digital content campaigns that delight, educate and inspire.

Overall Objectives

This role entails, but is not limited to, the following:

  • Manage digital content campaigns—from conception to delivery— that reach and engage different target audiences around the world
  • Write blogs and in-depth articles that promote our thought leadership on Cultural Intelligence, Student Leadership, Cross-Boundary Leadership
    and diaspora communities
  • Work with Common Purpose Alumni in South Asia, Asia-Pacific and around the world to help tell their story
  • Generate ideas and co-ordinate content for different media such as infographics, video and radio podcasts, so we can reach audiences in new ways
  • Contribute to our overall Marketing, Social and SEO strategies
  • Work with external platforms to lead a link-building strategy
  • Use media monitoring software to gain insights on our brand, reputation and areas of thought leadership
  • Lead and manage a team in Bangalore


Person specification

Essential qualifications, experience and competences:

  • A self-starter you will have a strong ability to work on your own initiative, as well as with internal and external teams, and be entrepreneurial in generating new ideas
  • Superb written and verbal communications skills
  • Experience writing content for different audiences using different tones of voice
  • Good knowledge of the leadership development field in South Asia, Asia-Pacific and around the world.
  • Strong editorial judgement
  • Excellent organizational skills
  • Ability to manage complex digital campaigns
  • Ability to consistently generate strong creative ideas
  • Meticulous attention to detail and accuracy
  • Experience of establishing strong working relationships with colleagues from different functions, cultures and levels (both online and offline)
  • Ability to network and work with external partners to deliver on content strategy
  • Understanding of and commitment to Common Purpose’s mission, values and behaviours
  • The enthusiasm to learn new skills; meaning the role can grow with you
  • Able and willing to travel to the UK and other international locations for short periods of time and at short notice.


Desirable qualifications, experience and competences:

  • Experience using Adobe Photoshop
  • Experience using Adobe Premiere Pro

About Common Purpose

Common Purpose is a leadership development organization that specializes in cross-boundary leadership. A not-for profit, we run programmes in over 70 cities worldwide. Founded in 1989, over 4,000 people become Common Purpose Alumni every year.