Common Purpose
United Kingdom

Profile is an intensive two-day programme for senior leaders who need an update or introduction to the city where they live or work.

Upcoming programmes

Programme Start date Audience
Bristol Profile 2017 13 Jun 2017 Senior Contact us
Leeds City Region Profile 2017 14 Jun 2017 Senior Contact us
Edinburgh Profile 2017 14 June 2017 Senior Contact us



Common Purpose Profile is an intensive short programme, held over two days, for senior leaders who want to understand the city where they live or work. Profile doesn’t take place in a classroom: it takes place outside at a variety of city venues. You will gain a valuable overview of your city and make connections across sectors to help you work together more effectively.

You will be taken behind the scenes so you can fully understand different aspects of your city. You will get a chance to meet decision-makers to discuss the issues below and consider the context in which they operate.

You will explore a range of issues such as:

  • governance and power
  • the economy
  • education
  • arts and culture
  • health and community safety diversity and social inclusion.
Trevor Higgins, Partnership Director, BT Group PLC

“The course challenged me to step out of my comfort zone and explore the region and my own leadership style from a range of different perspectives. The connections I made have proved enormously useful as well as with the public sector boards that I have since joined. It has helped me to make more rounded, better-informed, decisions throughout my career. It was the most effective learning I’ve ever done.”

Who is Profile for?

People in established leadership roles and decision-makers who need an update on (or introduction to) the important issues, people and institutions that make up a city.

Profile is ideal if you need to: 

  • gain an overview of the city
  • broaden and deepen your knowledge of the city
  • get a fresh perspective on the city
  • increase your knowledge of the organisations operating in the city
  • integrate faster to contribute to success.

Why Profile?

You will learn to:

  • adapt fast in new places
  • challenge preconceptions about the place where you live or work
  • see things from an angle you may not have appreciated
  • make connections with stakeholders across sectors you may not have previously considered.


Profile is run in cities across the UK. 

Applying for Profile

Please fill in the online application form, choosing the date and location you want. 

If you have any questions on how to apply, or want to find out more about Profile in your city, please contact your local Common Purpose office.

What is the cost to attend Profile?

The programme fee is £1000 + VAT.

Bursaries and financial assistance

If you cannot pay the full fee, please do not be deterred from applying. There are a number of bursary places provided on every Common Purpose UK programme for participants who are genuinely unable - as opposed to unwilling - to meet the full fee. If you feel that you cannot pay the fill in the section on bursary support on the application form. 

Why apply for a Common Purpose programme?

Why you should take part in a programme