James Campbell is Chief Executive Officer and President of Rockwell Diamonds Inc. Prior roles include Vice President - New Business for Lucara Diamond Corp, after it acquired African Diamonds plc (‘AFD’), where he was Managing Director for four years. He was also Executive Deputy Chairman of West African Diamonds plc (‘WAD’) and for four years a Non-Executive Director of Stellar Diamonds plc (‘STEL’) following its reverse takeover by WAD.
James worked at De Beers for over twenty years, in senior roles including General Manager for advanced exploration and resource delivery in the global mining and exploration group. He led a number of diamond exploration and evaluation programmes and small-scale mine developments, played key roles in corporate and strategic management and was Nicky Oppenheimer's Personal Assistant.
James holds a degree in Mining & Exploration Geology from the Royal School of Mines (Imperial College, London University) and an MBA with distinction from Durham University. James is a Fellow of the Institute of Mining, Metallurgy & Materials and the South African Institute of Mining & Metallurgy, Chartered Engineer (UK), Chartered Scientist (UK), a Professional Natural Scientist (RSA) and a member of the Institute of Directors of South Africa.
As part of his social commitment to South Africa, James is acting chairman of the Joburg Ballet, chairman of the South African Ballet Theatre Trust and acting chairman of Common Purpose SA.